Yep, I think it looks more like a macro-algae, but I could be wrong. Boring/encrusting sponges do have openings/pores but they can vary in size, structure, and concentration - enough so that if there aren't all that many, and there are other factors obscuring them, it can throw you off. I don't see any in your photo but ?? Try lifting up an edge of the stuff. If it's rubbery, it's a macro.
Here are a couple of sponge photos showing larger, or more obvious, openings:
hereand hereOne where there are a bit fewer, with more open terrain between. Btw, the yellowish stuffon the left is a tunicate colony...the orange red stuff to the right is an encrusting sponge (reportedly Microciona):
LinkAs for Lobophora, I just remember reading some FAQ's related to people having had the stuff go crazy on them. Of course, who knows what other factors they had going on at the time...too many nutrients, no refugium with a competing macro, etc. I do remember something about Naso tangs eating it and maybe a Diadema spp. urchin but (bummer) those wouldn't be good in a smaller tank. If you find out the stuff is definitely a macro and not a sponge, and the rock is in a place that you can fairly easily get it out, I'd put it in a bucket of water and try to get the stuff off. Also, find more photos of Lobophora and compare it to what you have. Maybe that's not it at all!
-Lynn